Unit 2 study guide
3 step writing process
General purpose – to inform, to persuade, to collaborate, or to initiate a conversation
Specific purpose – which identifies what you hope to accomplish with your message
Memos – are brief printed documents traditionally used for the routine, day-to-day exchange of information within an organization
Letters – are brief written messages generally sent to recipients outside the organization
4 major classes of media
Oral media – best when you need to encourage interaction express emotions, or monitor emotional responses 2.
Written media - increase your control, help reach dispersed audiences, and minimize distortion 3.
Visual media – a message that is predominantly visual with text used to support the illustration can be more effective than a message that relies primarily on text 4.
Electronic media – to use many electronic media options successfully, a person must have at least some degree of technical skill
Multimedia – the use of two or more media to craft a single message, typically some combination of audio, video, text, and visual graphics
Factors to consider when choosing media
Topic – the overall subject
Main idea – a specific statement about the topic of your message
Scope – the range of information you present, the overall length, and the level of detail
Direct approach – open with the main idea of your message and support that with reasoning, evidence, and examples
Indirect approach – withhold the main idea until you have built up to it logically and persuasively with reasoning, evidence and examples
You attitude – by speaking and writing in terms of your audience’s wishes, interests, hopes, and preferences
Euphemisms – milder synonyms that convey your meaning without carrying negative connotations
Bias-free language – avoids words and phrases that unfairly and even unethically categorize or stigmatize people in ways related to gender, race, ethnicity, age, or disability
Credibility – a measure of your believability based on how reliable you are and how much trust you evoke in others
Style – involves the choices you make to express yourself: the words you select, the manner in which you use those words in sentences, and the way you build paragraphs from individual sentences
Tone – overall impression in your message
Conversational tone – used in most business communication plain language that sounds businesslike without being stuffy at one extreme or to laid-back and informal at the other extreme
Active voice – when the subject performs the action and the object receives the action “Jodi sent the e-mail message.”
Passive voice – when the subject receives the message “The e-mail message was sent by Jodi”
Abstract word – expresses a concept, quality, or characteristic. Are usually broad, encompassing a category of ideas, and are often intellectual, academic, or philosophical. i.e. love, honor, progress, tradition, beauty, productivity, profits, quality, and motivation
Concrete word – stands for something you can touch, see, or visualize are anchored in the tangible, material world. i.e. chair, table, kick, kiss, red, green, two, software, database, and data packet
Simple sentence – has one main clause ( a single subject and a single predicate), although it may be expanded by nouns and pronouns serving as objects of the action and by modifying phrases
Compound sentence – has two main clauses that express two or more independent by related thoughts of equal importance, usually joined by and, but, or or.
Complex sentence – expresses one main thought (the independent clause) and one or more subordinated thoughts (Dependent clauses) related to it, often separated by a comma.
Compound-complex sentence – has two main clauses, at least...
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