Burger King Case

Topics: Fast food, Hamburger, United States Pages: 3 (888 words) Published: November 4, 2012
Burger King Beefs Up Global Operation

1.By mid-2009, Burger King was not in any of the following five countries: France, India, Nigeria, Pakistan, and South Africa. Compare these countries as possible future locations for Burger King. To me the first preference will go to the countries that have good amount of Non-Vegetable consumption in it. As Burger King is known for its Non-Vegetable products e.g. Beef and Hamburger and other beef products. Which can be famous in all the countries whose people consumes the beef and Non-Vegetable products most. In addition, where there is a good amount of youth too. France, Pakistan, and South Africa will be the good and vast market for any country to Penetrate into it and get their business going well and expand their business as well as Get the best returns on it. As these are the countries with the large population and with big population of youth to who consumes junk food the most. In India, they will have lesser chance to grow their business although there is a vast market for any company cannot resist getting in to it. However, Burger King is Knows for the Non-Vegetable product and India’s most of the population consumes Vegetable products more. Therefore, in India, there will be a large market but lesser chances to expand their business and getting successful; they cannot get the success in India without changing their uniqueness. Nigeria is not a large and vast market to get into as they have a smaller population and lesser ratio of youth people. Therefore, According to me Burger king should go ahead with this three big potential and large market to expand their business there.

2.When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market.

Burger King is second in the fast food hamburger restaurant segment/ market. Burger King plans to increase the number of net...
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