Commercial Analyisis

Topics: Gender role, Woman, Peanut butter Pages: 4 (1183 words) Published: September 29, 2013


Analysis of Television Advertisements

Introduction
For this paper we will look at and analyze five different commercials that you would see on television while watching your favorite television program. You-tube was used to access and evaluate the commercials since I do not have access to cable television. Discussion of Commercial 1 and Application of Theories

The first commercial I viewed was the Luvs diapers breastfeeding commercial. The commercial begins by showing a woman breastfeeding her newborn child under a nursing cover and then shows her openly breastfeeding her second child without a cover. I think one of the things that is being valued in the commercial is family. It is also bringing awareness to public breastfeeding; an issue that has been coming up more and more in the media recently. The slogan for the commercial is “first kid, second kid. By their second kid every mom is an expert and more likely to choose Luvs.” (Luvs, Luvs breastfeeding) According to the textbook “the first and most important function is that of reproduction. Families are in charge of reproduction to keep the society going.” (Samovar, 2010, pg 59) This particular commercial shows that this woman has completed or fulfilled the first and most important function of the family. Discussion of Commercial 2 and Application of Theories

The second commercial that was analyzed was a commercial for Jiff Peanut Butter. In this commercial it shows a father and daughter interacting with each other. The father is building a tree house for his daughter, who in the middle of the commercial runs off to make her dad a sandwich. This commercial uses the slogan “choosy moms…and dads choose Jiff”. (Clark, Anna clark: Jiff peanut butter commercial) Within our world today, the “media most often represents boys and men as active, adventurous, powerful, sexually aggressive, and largely uninvolved in human relationships and represents girls and women as young,...

Cited: Clark, A. (Performer). (2009). Anna clark: Jiff peanut butter commercial [Web Video]. Retrieved
from http://www.youtube.com/watch?v=S3UeS8RJqNk
Luvs, D. (Producer). (2012, Aug 27). Luvs breastfeeding [Web Video]. Retrieved from
http://www.youtube.com/watch?v=ZgmbJso-2-o
Samovar, Larry A., Richard E. Porter, and Edwin R. McDaniel. Communication between
Cultures, 7th edition. Boston: Wadsworth, 2010.
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