Cultural Changes inside Worldwide Telecommunications, Inc.
Today, the merging of computers with telecommunications technology has been a major contributor to globalization because modern technological advancements have made instant communication possible. People take it for granted that they can pick up a phone and connect to someone else halfway around the world instantly, hearing them as clearly as neighbor next door. Technological trends are breaking down international barriers daily, and these trade links make contact with foreigners possible. Globalization has resulted in an enormous volume of cross-cultural communication, but these elements of communication have also opened the door to a variety of potential problems. In a society characterized by pluralism (where the meanings of various behaviors and practices are as diverse as the people demonstrating them), incorrect assumptions could easily lead to miscommunication (Lankard, 1994). Global communication has been achieved, but understanding various cultures is paramount for success in any organization. Failure to learn how deal with cultural differences can cost a company its reputation as well as losses in revenue, and this paper will attempt to forecast possible cultural changes within Worldwide Telecommunications, Inc., a large international company, and analyze how a multicultural workforce might affect teamwork and internal/external communications within the organization. Worldwide Telecommunications, Inc.
Worldwide Telecommunications, Inc. serves its clients as a solution provider specializing in the needs of the independent payphone owner and the hospitality industry, such as lodging services (hotels and motels), restaurants, and other public facilities (Worldwide Communications, 2006). Worldwide Telecommunications, Inc., is the sister company to The Rate Center. The Rate Center is an electronic payphone management service that was established in 1995 and is in the business of providing rate files (a computerized file of area codes, prefixes, and call costing data) to payphone operators (Midwest Payphone Supply). In the past few years, The Rate Center has experienced outstanding growth and has established relationships with both large and small independent payphone operators globally (Worldwide Telecommunications, Inc., 2006). Current Conditions
Currently, Worldwide Telecommunications, Inc. (WTI) is an international business. Company success is due to the fact that it arose out of necessity for both its home and host countries. The home country is in need of market expansion, and host countries are in need of the company for particular products and/or services. The home country must adhere to all rules and regulations of all host countries; thus, multicultural and diversity strategies must be a major consideration in the ongoing success of the company (Parhizgar, 2002). In business, although the concepts and principles of management in all cultures may be the same, the practice of management is different. The United States is a multicultural society, and businesses thrive by finding common ground across various cultural and ethnic groups; however, in Europe and Asia where societies are more homogeneous, businesses maintain the local value systems (Parhizgar, 2002). In host countries, employees of multinational corporations like Worldwide Telecommunications, Inc., must be trained and made to understand how to interact effectively with people from other cultures. Both the home and host countries have formal and informal structures, possessing the cultural rules, values, norms, and attitudes of people, and the real cultural criteria for solving social issues. For example, in some countries, there are cultures that emphasize the emotional quality of a conversation more than the words or context of the message, whereas other cultures consider the expression of emotion to be inappropriate. These culturally learned tendencies can influence communication...
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