Part B: Press Release Communication
FOR IMMEDIATE RELEASE:
McDonald's USA Helping to Fight Obesity
OAK BROOK, IL, October 9, 2012 - McDonald's on going commitment to offer healthier menu options
McDonald’s has always been committed to providing great tasting and affordable menu items.
We are also committed to making a difference in our communities with our new health and wellness directives.
McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional awareness programs and encourage active lifestyles.
Some of the changes you can expect to see in the upcoming months are:
1. Additional menu items such as fruits, vegetables, oatmeal, and yogurt offered in the U.S. 2. Over the course of the next 3 years, the Nutritional content of our menu items will be posted on our website, on the product packaging, and on our restaurant menu boards. 3. We have been working with our current suppliers and have expanded to include other suppliers in an effort to make changes in the sodium content of some of our menu items.
To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://www.twitter.com/mcdonaldscorp)
For More Information Contact:
Global External Communications - Media Relations
|Office: (630) 623-3678 | |Facsimile: (630) 623-8843 |
U.S. Media Relations
|Office: (630) 623-6900 |
Part C: Communication Analysis of The McDonald’s Corporation On Jul 26, 2012...
Cited: Bhasin, K. (2011, December 14). Is How McDonald 's Plans To Take Over The World. Business Insider. Retrieved September 10, 2012, from http://articles.businessinsider.com/2011-12-14/strategy/30515000_1_mcdonald-mccaf-markets
Brands, Y. (2008). Yum! Brands Announced U.S. Divisions Will Place Calories on All Company Restaurant Menu Boards. YUM! In the News. Retrieved from http://www.yum.com/company/inthenews/pressreleases/
Publications, Inc, 1998.
Strauch, C. Your Marketing Personality: Marketing You Like is Marketing that Sells. Printed Voice, 2011.
Please join StudyMode to read the full document