Impact of Electronic Media Advertising

Topics: Advertising, Television, Reality television Pages: 2 (688 words) Published: October 31, 2011
The impact of electronic media advertising on consumerism and American culture values is very critical.  Electronic media plays an important part in the progression of popular culture in forms of what people want such as health, fashion, and attitudes.  Electronic media has been used to propagate what Americans believe is trendy like blogs on the Internet, texting via cell phone and online shopping. Electronic media is defined as any type of communication characterized by the use of technology. Some examples of electronic media can be television, radio, and Internet. Consumerism can be defined as a fact or practice of an increasing consumption of goods. Since the beginning of society has relied on advertising to publicly promote a product or a specific service. Advertising has impacted consumers in many different ways. People believe that advertisements brainwashes the consumer into purchasing unnecessary items. Other people believe that advertising does not sell any products, but it will convince the people who desire certain product to purchase it. Advertisements affect sports as well, without companies sponsoring these events they would disappear due to lack of funding. Advertising is everywhere  People see celebrities in their new trendy outfits on TV shows or commercials and want to imitate their fashion statement.  Health and weight is another trend that the electronic media uses to reach the public.  A large amount of celebrities Americans seen on television shows or movies are in a perfect shape. This role makes an important impact on American culture because it makes Americans think that the celebrities seen in music videos or movies are the body shape everybody should be.  People today are also gaining new outlooks towards situations or people. Americans are watching television shows called "reality shows." These shows are letting Americans see how celebrities behave in their daily lives. In some ways this shows are causing Americans to think and act...
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