PESTLE Analysis of Singapore for Gillette

Topics: Education in Singapore, Singapore, Investment Pages: 2 (477 words) Published: July 4, 2015
1. Singapore is country which is democratic.
1. The GDP of Singapore is 297.9 Billion US dollars. Due to increasing GDP of Singapore, Gillette might want to expand the shaving and personal care products in Singapore. And also in Singapore there is no competition from domestic companies as the entire GDP of Singapore is based on imports from other countries. 1. Singaporeans are very competitive in nature. Singaporeans have a mindset of “Kia-su” which means afraid of losing out to others. Due to which Singaporeans work very hard for fulfilling their materialistic desires. Due to which business companies like Gillette can expect a higher purchasing power from the buyers. 2. The ruling party of Singapore is PAP (People’s Action Party). Due to the political stability of the PAP party for the last decade, international investors are more comfortable to invest money in Singapore. Due to these reasons businesses like that of Gillette can expand themselves into the market as they do not have the fear of changing policies of the governments. 2. The income levels in Singapore are Singapore $5040 as of November 2014. Due to this Gillette will not face any problems in their sales. As even low income people of Singapore can also buy Gillette products. So basically Gillette can increase their amount of stock of their products as it is a necessity for both men and women. 2. Singapore is a multi religious and multi cultural country. Singapore has an ethnic mix of 75.2% Chinese, 13.6% Malay and 8.8% Indian. Most of the Singaporeans dislike blue collar jobs due to which Singapore have to import foreign workers to do blue collar jobs With cheaper labour from neighbouring countries, Business companies like Gillette can enjoy cost saving and therefore more can be reinvested for further expansion. 3. Singapore always welcomes foreign investors to invest all types of sectors of business. So this is a great opportunity for Gillette to increase the sales of razor blades...
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