Project report on product
life cycle (PLC)
Under the guidance of:
Mr. Shibashish Chakraborty
Faculty Guide- IBS Kolkata ACKNOWLEDGEMENT
This report has been made possible through direct and indirect support of various people for whom i wish to express my appreciation and gratitude. Nothing in this World can be achieved without proper coordination. Every work, be it of marketing, finance, production or successful launching of a product is the result of teamwork. This project could not have seen the light of the day without the coordination of Mr. Shibashish Chakraborty, our faculty guide and Mr. Mohit Arora, Area Sales manager, SABMiller (Kolkata). I would like to express my special thanks and gratitude for guiding me in my research project. Without his overall guidance and help, the project may not have been completed.
Table of contents
2) MISSION AND VISION
4) COMPANY HISTORY
5) BUSINESS LINES
6) PRODUCT DETAILS
7) LIFE CYCLE OF A PRODUCT
8) SWOT ANALYSIS OF THE PRODUCT
MISSION, VISION AND VALUES OF SABMiller:
SABMiller authority is very much committed to make it a responsible company because it makes sense. It's not about being altruistic for its own sake, it's about understanding how behaving responsibly has a positive impact on profitability and on economic growth. Here the aim is to secure economic benefits for the local communities where company grow raw materials and brew beer and also for shareholders who benefit from a sustainable business and a return on their investment
* Company people are our enduring advantage
* Accountability is clear and personal
* People work and win in teams
* We understand and respect our customers and consumers.
* Company reputation is indivisible
Beer is the world's oldest and most popular alcoholic beverage. Some of the earliest known writings refer to the production and distribution of beer. It is produced by the fermentation of sugars derived from starch-based material—the most common being malted barley; however, wheat, corn, and rice are also widely used, usually in conjunction with barley. The Indian beer industry has been witnessing steady growth of 10 - 17% per year over the last ten years. The rate of growth has increased in recent years, with volumes passing 170m cases during the 2008-2009 financial year. Beer Industry comes under Alcohol Industry where it is very tough to survive without proper planning. Because of Indian culture which does not allow us to consume alcohol freely. The beer industry in India operates in a challenging environment. Success in such an environment can only be achieved by constantly reinventing and recreating practices that adapt to a changing environment .At the same time in India we have big players like UB Group, Shaw Wallace, Mohun Mikens, Cobra beer etc.So companies are having negligible space to fault in all aspect of marketing like branding, marketing strategy, making product awareness etc.Generally Sales volume and profit of a product decides the changes in the stages of the product. But there can be different reasons behind the changes that we need to consider while deciding the phase of the product. These reasons are called as Market risk...
1) Marketing Management ( kotler & Keller )
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