The report analyses the case study (The tribe has spoken: networks, marketers and viewers still love reality TV) on reality television shows. It identifies that the popularity of these shows among networks and marketers are due to monetary opportunities and brand awareness. These shows have psychological, social, cultural and personal effects on consumer behaviour has they learn and relate to the contestants situations and problems. This behaviour affects trends and patterns in retail buying power and the right viewers exercise in showing reaction has they are empowered to participate in the shows. It also puts forward the cultural, political and social factors as reality TV concepts are not readily adaptable and require modification. After immense success of these shows, viewer’s arte contended as its entertaining even when it lacks realism. Finally it concludes that these shows are more interested in profit making than entertaining viewers. The report also recommends for media to accept responsible journalism and focus on ethics and moral to target social problems.
TABLE OF CONTENT
Factors attributing to the popularity of Reality shows with networks & marketers
Internal and External Characteristics
The report analyses the case study on reality television shows titled “The tribe has spoken: networks, marketers and viewers still love reality TV” (Charbonneau, 2006) and examines the following: •
Factors that attribute to the popularity of reality television shows with television networks and marketers. •
The internal characteristics (psychological and personal) and external characteristics (cultural and social) that influence consumer behaviour in this context the viewers. •
The factors to be taken into consideration especially cultural when reality...
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