The Millennial Generation
Self-reliant, entrepreneurial risk-takers aspiring to be millionaires by the age of 35. Meet the Millennial Generation, identified for the first time today as the people who will shape British society in the 21st century. The children of the Baby Boomers and the less uptight successors to Generation X, the latest generation holds values that suggest the legacies of Margaret Thatcher and Tony Blair will survive well into the new millennium. The Millennial Generation seem to be self-confident and self-dependent. They aim high and do not think themselves limited by background. These qualities suggest that the future will feel the impact quite soon and that the new millenium might well be in safe hands. Substantially different from either of their preceding social groupings, members of the Millennial Generation are products of an era in which there has been no challenge to the dominance of the market economy. As a result, they are risk-takers. Rejecting the outmoded notions of a job for life, almost half - male and female — expressed a desire to own their own business. Traditionally safe establishment jobs were similarly dismissed: just 1 per cent aspired to work in the Civil Service. Their post-Thatcher-credentials were underlined by their attitude to government. Sixty-five per cent said it was their responsibility rather than that of the government to find somewhere to live. An even larger proportion (87 per cent) said it was down to the individual to find him or herself a job. There was also little support for the involvement of the authorities in other aspects of life. Asked what they believed should be outlawed, only ecstasy — curious for such a drug-liberal generation — and fox hunting drew substantial majorities in favour of a ban. Beef on the bone, explicit sex and violence on television, and even handgun ownership were deemed largely acceptable. In only two areas did the 16- to 21-year-olds believe that the government should...
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