Tv Portals Are Tuning Into Interactive Tv

Topics: Web portal, World Wide Web, Video on demand Pages: 10 (2741 words) Published: April 25, 2013
Word Count: 1942
Authored by: 40092938
Submission Date: 07/03/13
Word Count: 1942
Authored by: 40092938
Submission Date: 07/03/13
Web Portal Analysis|
INF11101: Web Enabled Business|

Web Portal Analysis|
INF11101: Web Enabled Business|

Web Portal Analysis
INF11101: Web Enabled Business

1 Introduction| 2|
2 Literature Review| 3|
3 Research Topic| 5|
4 Tool Development| 6|
5 Data Analysis| 7|
6 Conclusions| 9|
7 References| 10|
8 Bibliography| 11|
Appendix| |

1 Introduction
Initially coming into existence in the late 1990’s a web portal is a way of bringing information to the end user in a system which enables a secure log in and password system. Web portals offer the opportunity for end users to get the most personalised experience out of a website or web based service. They function for the most part by allowing users to log in to access features of that system which have been customised for them based on their previous usage of the system. Portals are very powerful tools for businesses, they enable them to engage with their customers in a way that they previously could not and “the portal is the ultimate tool for adding value” (Augustyniak et al, 2005). In the last number of years since the emergence of high speed internet we as consumers have a choice in how we wish to access media. Traditionally for a medium such as television the viewer had to watch shows at a scheduled time and conform to the restrictions that this placed upon the viewer. This is no longer the case with the emergence of various on demand television and film services which are available online. Over the course of this report I will be carrying out an analysis of two of these services, namely Netflix and Virgin Media. These are two of the biggest companies within the industry and I will attempt to discover to what extent these two services conform being portals and how they are personalised for each individual.

2 Literature Review
2.1 What is a Portal?
Through research of various journals and academic writing we can see that the term portal can be quite difficult to clearly define and in fact the definition and usage of portals since they first came into existence has evolved and changed over time. “Portals are seen by many as the way to open doors on the Web to information and knowledge. Alongside this consensus of sorts, though, the debate on what a portal is and how portals can best be developed continues” (Awre and Wise, 2002) According to Augustyniak et al. (2005) a web portal can be defined as “a web site that provides the ability to use a secure username/password and to customize the content based on the specific interests and needs”. A web portal differs from a website in that a portal is a means by which a user can gain access to a wide variety of resources, while a website is the destination in itself (Web Portal vs. Website, n.d., para.1). Typically a web portal offers access to content on a much broader scale than a specific website can. In 2002 the Joint Information Services Committee stated that, “technically, a portal is a network service that brings together content from diverse distributed resources….For users, a portal is a, possibly personalised, single point of access where searching can be carried out across one or more than one resource and the amalgamated results viewed.” (JISC, 2002) 2.2 Types of Portal

It is generally accepted that there are two categories that we can divide portals into, these are horizontal and vertical portals. A horizontal portal “is a public Web site that attempts to provide its users with all the services they might need”, whereas a vertical portal “is a portal that delivers organization-specific information in a user-centric way” (Richard N. Katz et al., 2002). Often horizontal portals can allow for extensive personalization but the content remains the same for each user and their main goal is to engage as...

References: Books
Katz, R (2002). Web Portals and Higher Education: Technologies to Make IT Personal 
Strauss, H. (2002). All About Web Portals: A Home Page Doth Not a Portal Make. In: Katz, R. and Associates Web Portals and Higher Education: Technologies to Make IT Personal. San Francisco: Jossey-Bass. 33-36.

Constantinides, E (2004) Influencing the online consumers behavior: the Web experience
Chmielewski, D. (2004). Netflix, TiVo confirm alliance. Tribune Business News. 1 (1), 1.
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